TRISHA NAIR

Marketing Manager | Brand Manager

Hyderabad, IN.

About

Dynamic Marketing and Brand Manager with 4 years of experience driving integrated marketing campaigns, social media, and digital project delivery across diverse industries. Proven ability to optimize digital campaigns, resulting in a 20% increase in social media engagement and 12% growth in email-driven sales. Leveraging an MMS/MBA in Marketing and a B.Sc. in Information Technology, I excel at strategic planning, performance analysis, and cross-functional collaboration to achieve robust marketing objectives and enhance brand visibility.

Work

Rethink Passion

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Project Manager

Dubai, Dubai, United Arab Emirates

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Summary

As Project Manager at Rethink Passion, I strategically coordinated diverse digital marketing projects from inception to delivery, ensuring seamless execution and client satisfaction across real estate, hospitality, and digital sectors.

Highlights

Orchestrated end-to-end project coordination for key clients including ZLON, Avani+, and NH Hotels across the UAE market, ensuring strict adherence to client requirements, brand objectives, and critical timelines.

Managed comprehensive project documentation, client communications, and approval processes, streamlining workflows and accelerating delivery schedules across multiple complex workstreams.

Facilitated seamless collaboration among clients, designers, technical teams, and external partners, proactively resolving execution issues to ensure on-time and on-budget project completion.

Developed and maintained detailed project status reports, meticulously monitoring milestones and communicating progress and dependencies to all stakeholders, ensuring transparency and accountability.

Focus Fitness Pvt. Ltd.

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Executive - Marketing & Business Development

Mumbai, Maharashtra, India

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Summary

As Executive - Marketing & Business Development at Focus Fitness, I drove marketing initiatives and business development efforts, leveraging CRM and lead generation strategies to secure significant business opportunities for premium fitness brands.

Highlights

Spearheaded marketing coordination and client communications, developing compelling business proposals and presentations that strengthened relationships with premium clients and fostered business growth.

Optimized CRM systems and lead tracking across Meta Ads, Google Ads, websites, and social media channels, enhancing lead flow monitoring and improving follow-up efficiency.

Generated over 40 lakh in business opportunities by supporting targeted lead nurturing and conversion initiatives through strategic marketing and client engagement.

Directed marketing coordination and campaign deliverables for premium fitness brands, including Freemotion and HOIST Fitness, ensuring strict alignment with brand objectives and campaign timelines.

Hypebrand

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Marketing Coordinator

Mumbai, Maharashtra, India

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Summary

As Marketing Coordinator at Hypebrand, I orchestrated comprehensive digital marketing campaigns, content strategies, and brand communications, significantly boosting client engagement and sales through targeted optimization.

Highlights

Coordinated end-to-end digital marketing campaigns, content deliverables, and social media strategies across multiple client accounts, ensuring consistent brand messaging and timely execution.

Played a key role in digital campaign optimization, directly contributing to a 20% increase in social media engagement and a 12% growth in email-driven sales.

Managed content planning, campaign execution, creative approvals, and publishing timelines, fostering effective collaboration between internal teams and clients.

Monitored and analyzed campaign performance metrics, preparing detailed reports to inform strategic marketing adjustments and drive continuous improvements.

Successfully coordinated project activities for NEXTSCHOOL, a South African school web application, aligning team deliverables, client requirements, and implementation timelines, and supported marketing initiatives for key clients like GNIMS and MuscleBlaze.

Education

Mumbai University

Mumbai, Maharashtra, India
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MMS/MBA Marketing Grade: 8.5

GN Khalsa College

Mumbai, Maharashtra, India
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B.Sc. Information Technology Grade: 9.0%

Publications

Affordability Crisis in India's Financial Capital: A Hedonic Pricing Model of Mumbai's Housing Market.

Mumbai University

Published research paper analyzing the housing market in Mumbai, applying a hedonic pricing model to understand affordability factors and market dynamics.

Certificates

PMP Certified

Project Management Institute

Skills

Marketing Strategy

Content Marketing & Strategy, Content Planning & Coordination, Digital Marketing Campaigns, Email Marketing, Brand Communication, Audience Engagement.

Digital Marketing & Analytics

Social Media Marketing, Content Production Coordination, Copywriting & Editing, SEO Fundamentals, Campaign Performance Analysis, Marketing Analytics & Reporting, Google Ads, Meta Ads Manager, Google Analytics 4, Google Search Console.

Project Management

Editorial Calendar Coordination, Client & Stakeholder Management, Cross-functional Team Coordination, Jira, Microsoft Project.

CRM & Productivity Tools

Zoho CRM, Microsoft Office, Advanced Excel, Canva.

Projects

Luxury Coffee Brand Development (India)

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Summary

Led a freelance project focused on developing a luxury coffee brand in the Indian market, encompassing market research, brand positioning, and initial marketing strategy formulation.